THE BOOZELETTER 09/12

Hey there boozefans, it was another busy week here and we love it. Nothing worse than watching, excellent bottles get dusty as people blow by you to grab a handle of Titos. "Don't give up on life! So many wonderful flavors you are zipping past!" Even though we now sell more Bourbon and Tequila than vodka, none of them come close to touching the Tito's numbers which occupy the first two spots in sales with the 1.75 in first and the liter in second place, each and every year. Last year we sold 382 cases of our various Woodford Private Selects vs 1,616 cases of Tito's 1.75 just to give you an idea of how big the gap is. The fact that we both sold and had to sell that many Woodford picks is fantastic news and that in general the store picks come in and out like the tide is wonderful. On January first I look at all our tops sellers and the only that matches the rest of the U.S. is Tito's, in every other section we have different winners like Cimmaron and St. George and Bauchant and Glen Grant. Which is proof that you folks are in fact the best!

It is the reason we are able to fill our shelves with tasty "oddities" and go out and get cool new toys so often, it is because you all take these flavor rides with us. On Monday, I got to try that new rum from Ecuador, and it is wild! On Tuesday, I picked a fantastic new Wathen's barrel "Vanilla Spice Cake" which hopefully will arrive before the end of the year!

LOCAL SPOTLIGHT: VICENTE BAKERY! I do not like to leave my house. There are few things or people that can get me to drive anywhere. I drive to the Super G Mart because they have the fun things I need for my cooking. I will drive a ways to get some good coffee. I used to drive all over California for booze but now I work at the place with all of the stuff so there is zero need to venture out for booze and I'm a member of the Page Mill wine club so I get those magical bottles mailed to me. I yearn and crave great baked goods so I woke up Tuesday morning determined to find some. I had a disappointing experience two months ago at a heralded place but was ready to find true love again and this time BINGO! It took an hour round trip and it was worth it. I got the Dulce De Leche, Chocolate, Ham and Cheese, and a tomato and basil Danish. Each one was brilliant even this morning! The coffee was excellent as well. Ten out of ten recommend, if you are ever in South End, go there, order one of everything, work out twice as hard the next two weeks and then go back again. These calories are worth it! Of course if this place was close to me I would be in big trouble. I can't wait to go back and order everything I missed and another of the Dulce because OMG!!!

2520 South Blvd Suite 108-B, Charlotte, NC 28203

JEFFERSON'S OCEAN "CARAMEL APPLE": So the best sample of the bunch was pretty clear to me, but I was still a bit on the fence. I got in my car, realized that I could still taste the finish and called Wages and said "what did you think"? He said "sample number two is fantastic", and I agreed so we decided to go with that one. You are going to get big green apple on the nose and then a very clear apple and caramel taste on the mouth! This is an asbolute winner and unlike last time we got a pretty decent yield. 115.99

CAZCANES ROSA: I love Cazcanes Tequila and if you have not tried any of their stuff you should. A lot of customers have been asking me about this wine aged version and now here it is. Very excited to have it, but we only got a little bit. 112.99

GLENGLASSAUGH SANDEND: This Scotch was Whiskey Advocates number one choice and it has finally landed on our shelf. 81.99

1792 FULL PROOF: This is basically an allocated bourbon at this point, so when I can grab some, I always do. A cask strength bourbon at this price and quality is a very good buy. 56.99

BAILEYS CHURROS: The folks at Bailey's have been watching the folks at Rumchata for a while now, and thought "Hey! Cream is our section. We can put Cinnamon in ours too! 33.99

THURSDAY 13TH COLONY TASTING 9/12 (TODAY!)

4:00-6:00

 

Join us TODAY from 4-6 PM to explore some incredible spirits! We’ll be tasting the Small Batch Cask Strength Bourbon, Southern Bourbon, Southern Rye Whiskey, and Southern Vodka. Come experience what your neighbors to the South have been crafting!

 

SATURDAY 9/14 2-5PM

ANGELS ENVY

 

Here is your perfect chance to see how different our Angel's Envy pick "All for one" is from the regular release. The nose, the mouth feel, the strength, the finish! Hard to believe they came from the same place! A fun real time learning lesson for what makes a single barrel so unique and special.

Special Event & Bottle Signing with Michter’s Master Distiller Dan McKee

Wednesday 9/18 12-2 PM

We are thrilled to announce an exclusive event featuring Dan McKee, the renowned Master Distiller of Michter’s Distillery. Join us for an unforgettable day filled rich bourbon history, insights from one of the industry’s finest, and a special bottle signing!!

WINE TASTING

Friday 9/13/24

4-6 PM

Hosted by Mark Yeats with Winebow

EL AMPARO RUM: A customer was kind enough to share a bit of this amazing rum and then I had to buy my own bottle. Cucumber, melon, guava, and mint! Somehow it is also clean! I'm still experimenting with it but it worked quite well with the Mandarin Ginger ale, and last night I used it in a Rum Negroni which was fun and interesting but probably not the best use for this brilliant rum. 50.99

LAS CALIFORNIAS GIN: Jack Rudy Tonic comes in a can now! So what better gin to try it out with than this lovely one? Well it worked very well. Will probably double check tonight! 36.99

KILKERRAN HEAVILY PEATED #10: I was gifted a bottle of this gem and it blew me away. These are great each year but this year was so fascinating because of the flavor profile. Apricot and Leather! I just spent the last month telling everyone that Leather was our domain and that Scotch, sadly doesn't really have that component and then BOOM! That oscillation between the peat, the fruit, and the leather was wonderful and I will be really enjoying this bottle once the weather dips down a bit more. 105.99

MIJENTA MAESTRO BLANCO: I was already a big fan of this tequila but this special release really impressed me. A lot of earth and minerality, it reminded me of my all time favorite the Fuenteseca. This is a special blanco! 94.99

THE EPILOGUE: BE KIND TO YOURSELF

As angry as I am, I still believe in kindness. It has such power and value and remains terribly underrated! We have in the world what I refer to as a kindness deficit. The default tends to be a defensive stance against both the real and imagined threats out there. Lock your doors, get your dukes up, be ready with a comeback! I think it all starts right here with ourselves. I can be patient, tolerant, forgiving, and understanding with LOTS of other people but rarely with myself. How could I forget to order an extra case of St. George Green Chile Vodka for the start of the NFL season? Walking by each hole on the shelf and wincing because I'm responsible for every single bottle of spirits in this store. If they are out of stock then I need to come up with a back up plan etc times three thousand. Right now, a special order I'm putting together for a customer is messed up because a part of her order didn't arrive and I've got no time to fix it and it burns me up. I don't expect myself to be perfect at this job, I just can't understand why I make any mistakes!

The energy required to beat yourself up about the thing you did wrong is energy that provides no solutions and only succeeds in making you feel worse about an already negative situation. You can and even should acknowledge when a "bad" thing happens and then keep it moving. You were not sitting at home and thinking, you know what, I'm going to get in my car and crash into someone today! You know, I have not said anything terribly inappropriate to someone recently so I'm going to blurt out awful things to this kind person. I'm the host of this dinner party I will forget to defrost the meat then over cook it on high heat and ruin the dinner! Our plans have little to do with the outcome. We didn't make it rain, we didn't make the traffic jam, we didn't give our cohost food poisoning. We wanted it all to work out, but things happened, the vast majority of them were beyond our control!

I should have done this, I should have said that, I should have bought Google stock in 1997 etc etc. Eddie Russel once told me with great enthusiasm that he was increasing his production of his Rye because he actually remembered that I loved it and thought I would be excited, and instead of going that's fantastic news, I immediately asked him to increase it even more than that! Why Keith whyyyy??? Now I have beaten myself up for this blunder around 197 times, well make it 198 and guess what? It still happened, Eddie still talks to me, and the world did not in fact end. I'm going to say other regrettable things to other people, probably today as a matter of fact. I'm not proud, it is a combination of not actually knowing what offends people, enthusiasm for certain topics, and my sincere belief that if it is funny enough it will work out somehow. I have to accept this reality, get better at reading the room and apologizing for my verbal blunders. None of which is accomplished by my berating myself about being a terrible person. I am not in fact a terrible person, and that is actually hard to type and I can feel my fingers reaching for the delete button.....not terrible, Keith Haze is not terrible...because Mussolini and Stalin are terrible, and I've started no World Wars, I've just been rude, dismissive, forgetful, stubborn, mean, overly aggressive, impatient but rarely all at once! No one has died as far as I know, certainly some tears have been shed, and some well-earned vulgarities have been hurled at me. I can't really comfort anyone by telling them about how much worse I used to be!

While there are certainly folks out there that feel all of the scents they produce are roses most of us are our own worst critics. Self awareness is a great skill to posses and prevents us from being a social disaster or worse. Self-flagellation is a different scenario and that one is rarely productive. You did your Keto diet, your sober month, your ten minutes of Spanish class, three times at the gym but you had a croissant, a glass of wine, watched youtube videos, and skipped the gym for a week and that only makes you human and NOT a terrible person! You didn't eat a slice of cake and kick a puppy, you just had some cake. You lost your temper but not for fun, you had a terrible morning and then unfortunately took it out on the wrong person that triggered you. Hopefully you apologized for being mad at an innocent person and both of you were able to move on. We are all walking around living inside our own little worlds and most of the time our actions have nothing to do with anyone else. Even though it appears that so many things are intensely personal they rarely are. "I hate cheesecake so bring anything you like and that will perfect" meanwhile you spent all night making the cheesecake. They don't hate you, you don't hate them, no one was trying to ruin the others life, you're not a terrible friend for not knowing that was the only sweet thing they didn't like and they are not an ingrate for not wanting a dessert they don't enjoy.

We all know people that appear to be kinder, gentler, more thoughtful than ourselves and they might in fact be, but they have bad days too. "Comparison is the thief of joy" is a quote from Theodore Roosevelt and a wise one. I understand how it can feel like everyone is more prepared, having a better time, knows more things, has already done everything you even thought about doing and is somehow in better shape as well! Your at home wondering where on earth all of the time has gone and how come your resume is so short and boring! You open social media, and someone is Para gliding in Costa Rica! Do you even want to do that? Is it possible for you to be happy for them without considering your life a failure? Can you find the joy that is to be had in your own life? The bottle isn't a Van Winkle or whatever, but you are here to enjoy it and with great company. Devoting your life to making it to the coast of Spain or wherever isn't going to be pay off if it just another thing. Two bites into your excellent sandwich is going to be greatly diminished if you are thinking about what is for dinner. The next single barrel is not going to "complete" me or my collection. The next single barrel should just be tasty and keep me motivated to find another. The next trip to Kentucky doesn't need to beat the last trip. I just need to free myself to enjoy it. I need to allow myself to exist as the person that I am. Someone that likes plans, hates loud noises, wants room to improvise, but wants a dose of the familiar to be blended with the new.

We get so anxious about the things we have no power over, and the end result has little to do with these worries. Even if the specific thing that you were worried about does occur you're stressing out about it isn't going to help you when it does actually happen. The Ninja's did in fact come, you remembered to sharpen your Katana, but there are ten of them and they overpowered you and made you eat your least favorite dish "baked Alaska"! We are going to make mistakes, we are going to forget birthdays, behave in a regrettable fashion, and let people down. It is inevitable, so the bigger question is are we going to bash ourselves for hours, days, weeks, and years or are we going to make amends, move a long, and do better next time. Just by being a little kinder to yourself you can become a more productive and happier person that can then spread some of that joy to others. If you are drowning in your own misery, you will not be super useful to anyone else either. I cannot undo any previous mistakes, I cannot prevent all future ones, I can only allow myself the space for both and the room to improve from here. That vicious cycle of "I failed, I suck, I failed because I sucked, I suck for failing, nothing works out, why am I like this?" is so easy to get into but so hard to get out of!!! If we can just hit pause and think "you know what, I'm actually not terrible, I do deserve joy, and I'm going to give myself permission to enjoy my life!".