THE BOOZELETTER 09/05

Hey there boozefans, that was a fun and busy week here at Southern Spirits! Busy every day and then super busy on Saturday both for our morning event and for the whole rest of the day! Luckily, we had a ton of great bottles for everyone interested in great bottles! More toys rolling in today! Great Scotch, new rum, and new tequila! They are rolling in fun things as I type this! I have a great job for a large number of reasons, but ordering, tasting, and selling new toys is one of the best perks. Back in California, I would try a new thing and have almost zero chance of getting it. Now I just have to get a few folks on board and on to the shelf it comes!

I like having a living and breathing inventory. Some items get discontinued, not because they were bad, they just got replaced by something with a bit more intrigue. They could come back at any moment and there are of course so many wonderful staples that populate the shelves because of their consistent goodness or popularity. There are large number of you that specifically ask me what is new that I'm excited about and I frequently have so many things I need a bit of help to narrow it down. If I go back to a liquor store months later and it looks like it was frozen in time, that is a little disheartening for someone like me. Each trip to Southern Spirits is an opportunity to both replenish old faithful and discover something new to you! If I had to wake up and go run an ABC store I would know that Hell is real, and I am living in it.

Special thank you to TJ from Brewzle for joining us in store for a Meet & Greet in store this Labor Day! And thank you to all of you that came in store to talk bourbon with him and joining us! And to the lucky 5 individuals TJ selected to play the 5 second game!!!

CAMPBELLTOWN DROP: The interest in this region went from zero to sixty around three years ago and much like Fortaleza, no one was really prepared. So now like Fortaleza it is an allocated item so here is a tiny drop of it, no raffle just first come first serve. Springbank 12, Kilkeran 8 year sherry cask, Springbank 25, Kilkerran Heavily Peated, Longrow Red Pinot Noir, some extra Springbank 10 and 15, and a new blend that I'm quite excited about. Just like Fortaleza it did become sought after for a reason, these are some amazing Scotches. The 12, the 8, and the Longrow Red are unlikely to survive past five pm.

GREEN RIVER SINGLE BARREL "BUTTERSCOTCH BRULEE": We were honored to be offered a Green River Cask Strength Barrel and when we were at the distillery in May we selected this "Butterscotch Brulee" Coming in at 127 proof!!! This wont be here long!

Knob Creek 12 Year: This is a great smooth easy drinker at 100 proof, and is now available as we got a big drop of it! 

James E Pepper Decanter Bottle: We love this product and we just received another shipment of it! with 20 cases now available on the floor! If you have not had it yet, it is definitely worth adding to your collection. 

BARDSTOWN BOURBON COMPANY "WHEATED": We’re thrilled to announce the arrival of Bardstown’s new High Wheated Bourbon, a standout addition to our collection! Crafted with a high wheated mash bill this exceptional bourbon is a Weller enthusiasts dream, this one’s a must-try. 

KILCHOMAN RELEASES: One of my favorite, Islay distilleries, I can't pass on any new releases from these folks. A sherry cask, a batch strength, and a re release of an old favorite the Loch Gorm! 

PENELOPE TOASTED BOURBON AND RYE: The Toasted Rye is now available and we are very happy to have it as we know it has been highly requested! We also made sure to add toasted bourbon back to our shelf!

MIJENTA MAESTRO BLANCO: This blanco is made from agave grown directly from fresh seeds. This is an experiment that appears to have worked. All I know is that all of the tequila I have had from Mijenta has been excellent and I expect this to be great too. 

TIP TOP JUNGLE BIRD: I'm excited that these guys are getting into Tiki Cans!

EL AMPARO RUM: Cask strength rum from Ecuador! I don't know much about it, but it definitely feels like a rum that belongs in our section. 

SHAKARA 12 YEAR RUM: This rum was a winner at Tales of the Cocktail in New Orleans this year and so I was looking forward to bringing it in. It is from Thailand and by all accounts is quite tasty.

FRIDAY 9/6 Maker's Mark 4:00-6:00

PRIVATE SELECTION TASTING

With Special Guest Tommy Quimby

Maker's Mark Diplomat

Join us this Friday 4-6 PM as we have a very special Maker's Mark tasting featuring the newest release THE HEART RELEASE along with 2 Private Selections "Apple Pie A La Mode" & "Toasted caramel Custard" along with Maker's Mark 46 Cask Strength with special guest Tommy Quimby

SATURDAY 9/7 2-5PM

BARDSTOWN BOURBON COMPANY

LAUNCH PARTY TASTING

Bardstown Bourbon Company is launching Discovery 12, Silver Oak Collaboration, along with their weller killer Bardstown High Wheated bourbon at 106 Proof, and we wanted to celebrate the occasion with a special tasting!

So join us this Saturday 2-5 PM as well be sampling Silver Oak, Bardstown High Wheated Bourbon, and our Green River Cask Strength Single Barrel

WINE TASTING

Friday 9/6/24

4-6 PM

JAMES E PEPPER "Caramel Surprise": The people that have picked up one of these delicious bottles already know that it is a wonderful blend of leather and cardboard, a flavor combination that is unique to bourbon and magic to my mouth! It is moving pretty quickly and may not survive the weekend. 

JACK DANIELS SINGLE BARREL RYE "PEPPERMINT PADDY":  Wages picked another winner with this big and bold rye. Inviting nose, huge body, and strong notes of both Peppermint and Chocolate. Toss some water in there because it is a 132 proof and it will really open up. 

LAS CALIFORNIAS GIN: It felt like Greyhound time so I grabbed this wonderful citrusy and herbaceous gin and mixed it with the Q Grapefruit and then instant refreshment occurred. 

ETSU GIN: I have been favoring this gin in my Negroni's lately and I think it is because there is a lot going on here. It stands up to the Tempus Fugit Gran Classico which I prefer over Campari. 

BANHEZ MEZCAL: I can't live.....living here without you! Do I drink other Mezcal, well of course I do, do I keep coming back to this excellent bottle, you betcha! 

THE EPILOGUE: BACK AT SUPPERLAND: A STUDY IN QUALITY

Last week I returned to Supperland for the latest Speakeasy event "Villains Menu" and it was a culinary delight! Every single time I go, I get wowed all over again. I've been to bars all around the world and I have had incredible drinks made by some of the best in the business, but nothing is like this. The thought, the care, the detail and the quality reign supreme. Do you get a rooftop bar or a panoramic view? No, you are in a cozy, well decorated basement, that has a bunch of awesome booze bottles squeezed into the bar. A counter, and enough seats to fit ten lucky guests comfortably. Colleen and Rhea work very hard to create an exciting menu that comes with a fun theme. This isn't thrown together haphazardly. This is built by two incredible mixologists who work with the Chef and Pastry Chef to create a menu that will stay with you long after you have left.  The kind of pairings that take both knowledge and daring to create.

When I glance at the menu each time, I try to imagine how it will all work, but the vast array of flavors are frequently ones I have not experienced. These are definitely not drinks or food I could make at home. Fire, dry ice, unique and exciting ingredients all presented in the coolest way possible. What if you went to a magic show but there was amazing food and drink there instead of rabbits and rings? What if you had a five star dinning experience with the most imaginative cocktails you have ever encountered? You descend the tiny staircase, take your seat, are given a little starter drink of some kind and then it all gets explained to you. You have the chance to declare any allergies both before you arrive and once you are there. The menu will explain what you are getting, and your wonderful hosts will walk you through each drink. No matter how many times I go, I get dazzled all over again. Each one has been completely different oh and there's a brilliant bar upstairs if you want to arrive early or stay after! No trip there is complete without ordering the fantastic 4G Negroni!

For a large part of my life, I have been accused of being some kind of fancy pants, bougiee, snob etc. I reject all of these monikers because, what I am, is a devotee of quality. A fancy glass and mood lighting does not move me. I used to eat the most amazing sushi in Los Angeles in a tiny place that had no ambiance at all. Do I enjoy those aspects as well? Yes I do, but if you are not delivering the goods, then it is all just sad dressing covering up the absence of quality. You can set things on fire and have fancy napkins but if the drink sucks, then who really cares? I ate the most amazing street tacos on the street in Los Angeles at least twice a week. I can pay three times as much and get a poorer version with a plate and a tablecloth. At Supperland you get to have your beyond stylish presentation that is matched with over the top quality. I'm selfishly glad it remains a secret, so I don't have to lose my spot to Quentin Tarantino and George Clooney! If this place was in California, I would not be allowed to even use the bathroom there.

Of course, could a place like this even exist anywhere else? I never heard of anything else like it, so maybe not. You could try to imitate but without assembling this level of talent and passion it would be impossible to pull off. I have spent my career chasing quality, learning as much as I can, trying everything I can find and some days it pays off because I'm hanging out with a distiller picking a barrel, and other days it pays off because I can appreciate the level of both work and creativity it takes to pull something like this off. The drinks get built with A LOT of effort, and the food gets brought in at the right time. Then plates and cups get collected and the next round begins in a seamless fashion that requires both skill and dedication! Most of the time you go out and you can't get the cocktail, appetizer, and entree to come out smoothly let alone a highly orchestrated culinary spectacle like this! So, I admire this event from the ground up. All of the details matter and are paid attention to. There is a reason they put Colleen on a magazine cover because she is a true original. Imagine having someone like Rhea to rely upon when building all of this. A woman who could walk into any place and be the number one there. The whole staff is a team of hardworking professionals, so you can come in, any night of the week and have a great meal at the bar or the restaurant without even attending the speakeasy.

I had a wonderful meal at the Las Vegas version of the Eiffel Tower, a great view, excellent food, but I never really had the desire to do it again. I have visited a number of highly rated and fancy eateries in my life and despite my love of food, I have not repeated many of them either. There was not a lack of quality, but once you have done it, some of the magic is gone. The Speakeasy has lost ZERO MAGIC for me! Each time out is very different and always wonderful. They have all been some of the most special evenings of my life. So, if someone says that it is pricey, I think not really. I have definitely spent more for a LOT LESS! Evenings that blended together or were just totally forgettable. The bill was big, but I was far from thrilled. When I'm reaching up to buy a pricey bottle, I always make sure it is going to be something truly memorable. Something that will delight me with each pour. That is what these nights at Supperland are like for me. I will never be rich or famous but when I'm there i feel like both. Nothing but the best from start to finish.

How many times during the week have you thought, I really just need something that will wow me. I need a new flavor, taste, or experience that will shake the cobwebs off and invigorate me. I understand that not everyone thinks about these things or is obsessed with them the way that I am. However, I do think most people remember the best of the best. How crispy and juicy the Chicken Sandwich is at Bardstown Bourbon Company, how fresh the sushi was at the Tokyo fish market, how incredible the Junglebird was at Smugglers Cove, how exciting it was to order the Louisville at Bar Expo, the first time I picked at Wild Turkey with Eddie Russell, building Warehouse Whoop with Elizabeth McCall at Brown Foreman. These special moments they stay with you and they grow. You might embellish the details when you revisit them but they stay with you for a reason. It is a very rare place that can offer you the chance to have more than one of those and that's what they are in fact selling at the Supperland speakeasy.

Do you have any idea how hard it is to get me to go out on a weeknight? I turn down so many great offers (five a year, eventually people just stop inviting you to things) but I try to go to Supperland at least twice a year. I work hard, my tank gets empty, and I can forget that there are other people that care as much about food and booze as I do. So, when I go there I get re-energized and reminded that the details not only matter to other people, but THEY MATTER PERIOD! Because Bowmore was the right choice for this cocktail, Laphroaig or Ardbeg would have thrown off the balance. That the sea foam was not just added for effect but transformed it into a sangria that I will always remember. The playlist, the lighting, the glassware, the presentation, the service, the plates, and the personality all combine together into a tangible WOW! I told Melissa, I don't love your music because you are my friend, I love your music because it moves me! I have no choice but to love it because her voice and lyrics just make me feel. I can sometimes want a famous thing to not be good or even great but then sometimes you find out it is famous for the right reason. Quality shines through. Quality is magic. Quality gets me out of bed in the morning. I don't rail against mediocrity and over priced nonsense just for fun, I bemoan the absence of quality. All the money in the world will not give you that. You can buy a first growth Bordeaux, but you are drinking it too young. You can see the Northern Lights and shrug. Folks just walk around the Grand Canyon "rocks, I don't get it, it is rocks." On the train from Italy to France I awoke from my nap to look out the window and see the Swiss Alps, snow covered and majestic. It has stayed with me. 

You can live on autopilot most of the time. Same route to work, same meals, same conversations and just plod along next next next. The problem is, when you do encounter a turn, or a new adventure will you frame it as an annoying obstacle or will you attempt to enjoy it or learn from it. The thing is meant to be a thing, and it is meant to do this and have this and have this effect. Well, you are the one experiencing it, so it is going to have its own impact on you. In Rome they walk right by the Colosseum every day without even looking over at it. In order to be present, we must engage. When met with quality we must engage and most of the time we have to seek it out. You can return to the comfort of your Tuesday night Salisbury steak next week, OR this could be the start of a series of adventures that you ride for the rest of your life! If that has no meaning to you, then what does? Go do that then! I have never regretted my pursuit of quality; I've only regretted it when I don't. It is not about a mindless chasing of consumption in a quest to try enough items to fill a whole that can never be filled. It is about enjoying unique experiences and appreciating them both as they happen and having happy memories to reflect on them.